Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure Hands-On Workshop covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.
InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
Topics include:
* Integrating InDesign, Photoshop, and Illustrator
* Establishing a workflow that combines maximum efficiency with maximum editing flexibility
* Working with a printer at the outset
* Designing with grids to create balance
* Choosing fonts and color palettes for a consistent look and feel
* Manipulating images for maximum impact
* Exploring different brochure formats and folding
* Proofing and printing the final product
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